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Video Edutainment: Impact on Maternal and Infant Outcomes in Toro, Nigeria (IMCHA)

Faced with one of the highest maternal mortality rates in the world, Nigeria has identified maternal and child health as a priority issue. This project will help address the problem through research that assesses the reception, cost, and impact of home visits. It will also examine how video "edutainment" (educational entertainment) and other tools can influence maternal and infant outcomes.

Women at risk
Women at highest risk in Nigeria are those who are least able to attend health facilities to receive conventional antenatal care during pregnancy. Typically, they are socially isolated, overworked, impoverished, subjected to gender violence, and poorly educated.

Community action and education have a central role to play in ensuring that mothers and their infants have access to health care.

Pilot project for better outcomes
This project will test and implement universal home visits that address these gaps across pilot sites in Nigeria as a strategy to improve maternal and child health. The methodology involves a large-scale cluster randomized controlled trial to measure the impact of strategies for implementing home visits and video education tools (video edutainment) within the country's health services.

The project team will engage government officials to maximize opportunities to integrate home visits into health services for pregnant women and their spouses in randomly selected wards of the Toro Local Government Authority. The goal is to scale up these approaches at the national level.

The project will offer a better understanding of how home visits and video education during pregnancy can influence health outcomes. It will generate evidence to support large-scale trials to improve survival rates for pregnant women and new mothers in Nigeria.

Innovating for Maternal and Child Health in Africa
This project is part of the Innovating for Maternal and Child Health in Africa program, a seven-year $36 million initiative funded by Foreign Affairs, Trade and Development Canada (DFATD), Canada's International Development Research Centre (IDRC), and the Canadian Institutes of Health Research (CIHR).

Project ID
Project Status
End Date
54 months
IDRC Officer
Sana Naffa
Total Funding
CA$ 939,064.00
Global Health
Innovating for Maternal and Child Health in Africa
Institution Country
Project Leader
Dr Anne Cockcroft
The Royal Institution for the Advancement of Learning/McGill University
Institution Country
Project Leader
Yagana Gidado
The Federation of Muslim Women Association in Nigeria