Tobacco Industry Marketing Practices at Point-of-Sale (Argentina and Guatemala)

Point-of-sale advertising refers to the display of promotional materials where tobacco products are sold. Research in countries such as Canada shows that point-of-sale advertising has a significant impact on schoolchildren and may predispose them to smoking. Moreover, tobacco companies frequently use point-of-sale advertising as a strategy to circumvent advertising restrictions on tobacco products. Tobacco products are still openly advertised in Argentina and Guatemala, including at retail outlets.

This project will provide evidence to support a comprehensive ban on tobacco advertising, promotion and sponsorship as mandated by the Framework Convention on Tobacco Control (FCTC), which has been ratified by Guatemala and signed by Argentina. The resulting evidence will be used to raise awareness among policymakers and the general public of the need to include point-of-sale advertising within the parameters of legislation banning tobacco advertising.