Examining the Link Between Television and Unhealthy Eating Among Children in Peru

Peru is experiencing a rapid rise in non-communicable diseases (NCDs). Cardiovascular disease and cancers are among the five leading causes of premature death and disease in Peru. Researchers will examine whether television exposure increases unhealthy eating among Peruvian children.

There is increasing evidence that television exposure is related to unhealthy eating and rising rates of obesity in children, but most studies on these relationships have been conducted in high income countries. The Peruvian government has established policy principles to address nutrition and obesity, with the aim of decreasing the number of NCDs and promoting health.

The research team will run a three-year longitudinal investigation involving five studies. They will include a content analysis of TV advertising that promotes unhealthy foods, and a survey measuring children's exposure to this TV content and their eating behaviours.

The investigators will share the research findings with stakeholders using tailored strategies. For example, they will provide specific recommendations to school principals who may relay the information to parents. They will also offer recommendations to the ministries of Education and Health to inform efforts to regulate food marketing strategies that target Peruvian children.

Project ID

106886

Project status

Closed

Start Date

Tuesday, March 20, 2012

End Date

Thursday, March 19, 2015

Duration

36 months

IDRC Officer

Hallen, Greg

Total funding

CA$ 215,000

Countries

Peru, South America, North and Central America

Program

Food, Environment, and Health

Project Leader

Peter Busse

Institution

Instituto de Estudios Peruanos

Institution Country

Peru

Institution Website

http://www.iep.org.pe