IDRC's visual identity and branding

Standards for use of the IDRC logo and Canada wordmark 

The IDRC logo is our most important brand asset. It is used to represent IDRC and its products.  

For external stakeholders, IDRC’s approval is required prior to any use of its logo. To obtain approval, stakeholders should liaise with their contact person at the Centre.

The IDRC logo  

External use 

The IDRC logo with the full name of the Centre must be used in documents produced by IDRC or stakeholders for external (public) use. 

IDRC Logo for external use


Logo and wordmark

IDRC logo / Canada wordmark combined file

The “Canada” wordmark is the global symbol of the Government of Canada. It is a public acknowledgement that IDRC-supported research is funded by Canadians.

The IDRC logo must appear with the Canada wordmark on materials for external use.

Two layout options are available. Use the layout option that best fits the space available. These files must not be altered in any way.

Horizontal layout  with full name 

IDRC logo - horizontal layout with full name
 

Vertical layout with full name

IDRC logo - vertical layout with full name

Where to use the combined file:

The combined file must be used for the following products produced by stakeholders:

  • Books
  • Reports
  • Publications
  • Corporate material (i.e. conferences, workshops, website)
  • Videos
  • Project-specific websites and newsletters
  • Media activity

Examples:

  • On the title or copyright page of publications or for a video credit slide, use the combined file with this statement:
    This work was carried out with the aid of a grant from the International Development Research Centre, Ottawa, Canada. The views expressed herein do not necessarily represent those of IDRC or its Board of Governors.
  • If material does not have a section to acknowledge support, clarify the organization’s relationship with IDRC by using one of the options below, which should be placed above the combined file:
    • Funded by
    • Supported by
  • On the back page of a newsletter or brochure, use the combined logo to indicate IDRC’s research support using either of the following:
    • Funded by
    • Supported by
  • On a web page where funders are recognized, use the combined file to indicate IDRC’s support of research.
  • On joint press releases with IDRC, use the combined logo.

Do not use the combined logo on:

  • Articles in newsletters,
  • magazines, and
  • other compilations produced by stakeholders.

If there is an article in a publication that reports on a project supported by IDRC, the source of funding should be acknowledged in writing.

Download the guide for more about the use of the combined file

Download guide

Using the combined files

How to use the combined file

To ensure legibility and to maximize the impact of the IDRC logo and Canada wordmark, a clear space around these elements must be maintained.

Space

The minimum space is equal to the height/width of the IDRC symbol.

Minimum space required in horizontal layout

IDRC Logo - Minimum space required in horizontal layout

Minimum space required in vertical layout

IDRC Logo - Minimun space required in vertical layout

Size

IDRC logo with full name

The minimum width for the IDRC logo with full name is 2.25”.

Horizontal layout

IDRC Logo - horizontal layout

Vertical layout

IDRC Logo - vertical layout with full name

IDRC logo without full name

The minimum width for the IDRC logo without full name is 1.25”.

This version should be used only if there is insufficient space to maintain the minimum reproduction width of 2.25” for the IDRC logo with full name.

Horizontal layout

IDRC logo without name - horizontal layout
 

Vertical layout

IDRC Logo without name - vertical layout

Download the guide for more about the use of the combined file

Download guide

File versions and formats

File versions

The IDRC logo and Canada wordmark may be presented on white or light backgrounds and on black or dark backgrounds.

Do’s

  • Use the colour file whenever possible.
  • Use the black file or white file when colour reproduction isn’t possible.

Don’ts

  • Don’t modify the IDRC logo or the Canada watermark in any way, such as by changing the design, scale, or colour.
  • Don’t place the logo in an outline box.
  • Don’t use a logo file with inadequate resolution.
  • Don’t crop the file to exclude any elements (e.g., Canada wordmark).
  • Don’t stretch the file and change its shape.
  • Don’t use the acronym component on its own.
  • Don’t use the symbol component on its own.
  • Don’t translate the name of the Centre.
  • Don’t change the position of IDRC’s full name.
Download the guide to see visual representations of proper and improper logo use.

Download guide

File formats

Each file format is recommended for a specific use. Files are available in: 

  • JPEG
  • PNG
  • PDF
JPEG

Use JPEG files in Microsoft Office and similar programs. Files cannot be enlarged as quality would be reduced.

Logo with IDRC full name

Logo without IDRC full name

PGN

Use PNG files for websites and PowerPoint presentations. These files have transparent backgrounds for presenting the logo on a light back-ground or in white on a dark background. Files can only be slightly reduced or enlarged before affecting resolution quality.

Logo with IDRC full name

Logo without IDRC full name

PDF

These PDF files are high-resolution vector files suitable for professional use and design: large formats (banners and posters) and for offset printing. These files can be reduced and enlarged without loss of quality.

Logo with IDRC full name

Logo without IDRC full name