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IDRC's visual identity and branding

Standards for use of the IDRC logo and Canada wordmark

IDRC has created a new logo to mark the Centre’s new Strategy 2030 and our renewed focus and determination as we move into the next decade of work on the global stage.  

The logo uses several colours to represent the Centre’s connected principles of partnership, diversity, and sustainability, in addition to the wide range of research activities and solutions at the core of our work. The maple leaf defines the Centre as proudly Canadian.

IDRC is represented by the IDRC logo in combination with the Canada wordmark. The Canada wordmark is the global symbol of the Government of Canada. It is a public acknowledgement that IDRC-supported research is funded by Canadians.

IDRC combined logo

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IDRC International Development Research Centre and CRDI Centre de recherches pour le développement internatioanl logo is above the Canada logo of the federal governement

Where to use the IDRC combined logo:

The combined logo must be used for the following products produced by stakeholders:

  • Books
  • Reports
  • Publications
  • Corporate material (e.g., conferences, workshops, website)
  • Videos
  • Project-specific websites and newsletters
  • Media activity

External stakeholders must obtain IDRC approval prior to using the logo. To obtain approval, stakeholders should liaise with their contact person at the Centre.

Acknowledging IDRC support in videos and publications:

  • On the title or copyright page of publications or for a video credit slide, use the combined logo with this statement: 
    This work was carried out with the aid of a grant from the International Development Research Centre, Ottawa, Canada. The views expressed herein do not necessarily represent those of IDRC or its Board of Governors.
  • If material does not have a section to acknowledge support, clarify the organization’s relationship with IDRC by using one of the options below, which should be placed above the combined file:
    • Funded by
    • Supported by
  • In an article in a publication that reports on a project supported by IDRC, the source of funding should be acknowledged in writing. This in-text acknowledgement can simply reference “this project is funded by IDRC”.

Using the files

How to use the IDRC combined logo file

Size

The minimum width for the IDRC combined logo is 2.25 inches.

Media

IDRC combined logo without full name

This version should be only used if there is insufficient space to maintain the minimum reproduction width of 2.25 inches for the IDRC combined logo.

The minimum width for the IDRC combined logo without full name is 1.25 inches.

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Space

A clear space must be maintained around the IDRC combined logo to ensure legibility and to maximize impact.

The minimum space required is equal to the square of the height of the IDRC acronym letters.

IDRC combined logo

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IDRC combined logo without full name

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File formats

File versions

The IDRC combined logo file should be presented on a white background.

Dont's

  • Don’t modify the IDRC logo or the Canada watermark in any way (do not change the size, relationship, position, or colour, etc.).
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  • Don’t place the logo in an outlined box.
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  • Don’t use a logo file with inadequate resolution.
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  • Don’t crop the file to exclude any elements (e.g., Canada wordmark).
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  • Don’t stretch the file and change its shape.
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  • Don’t use the acronym component (IDRC) on its own.
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  • Don’t use the symbol component on its own.
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  • Don’t translate the name of the Centre.
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  • Don’t change the position of IDRC’s full name.
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File formats

The IDRC combined logo file should be presented on a white background.

  • Use the IDRC combined file for a width of 2.25 inches or more.
  • Use the IDRC combined file without full name for smaller applications —less than 2.25 inches in width, but a minimum size of 1.25 inches.

Each file format is recommended for a specific use. Files are available in: 

JPEG

Use JPEG files in Microsoft Office and similar programs. Files cannot be enlarged because it reduces the quality.

Logo with IDRC full name

Logo without IDRC full name

PNG

Use PNG files for websites and PowerPoint presentations. Files may only be slightly reduced or enlarged before it affects the resolution quality.

IDRC combined logo

IDRC combined logo without full name

PDF

PDF files are high-resolution EPS vector files suitable for professional use and design (such as large format banners and posters, and for offset printing). These files may be reduced and enlarged without affecting resolution quality.

IDRC combined logo

IDRC combined logo without full name

Contact

Please contact IDRC Communications for support if needed.